Recently Nintendo partnered with website Evite to create a series of invitations, and on its own MySpace site the company has added a downloadable party pack of posters, door-hangers and medals.īesides nurturing the Wii party scene, Nintendo has a fun-bag full of ideas that all seem destined to fulfill the company's veiled prophecy that there may be a shortage of the Wii in the US this Christmas. It takes about a minute to master," said Mr Pachter.Īnd while Nintendo has made some savvy marketing moves to ensure that non-traditional gamers will understand how easy the console is to use, a big part of its success has been the spontaneous proliferation of Wii parties, where groups get together for a night of Wii Sports and similar offerings.Īlthough Wii parties started without any input from the company, Nintendo spokesperson, Amber McCollom, said it jumped enthusiastically on the bandwagon when it saw the power of the party. It is accurate so if you twist your wrist the wrong way the ball heads to the gutter. "You grab the controller and go through the motions as if you were bowling a bowling ball.
Hardcore Wii users would typically be males aged 12 to 30 but the ease of use of games such as Wii Sports allows women, children and seniors to take part. Undoubtedly key to Wii's success is its wireless controller that allows players of traditional sports such as tennis or bowling to play the game as if they were on a court or in an alley.Īnalyst Michael Pachter, a research analyst for Wedbush Morgan, a securities firm, believes games such as Wii Sports have opened up video games to new groups of players. In its latest quarterly announcement in July, Nintendo said global sales were up 160% from pre-Wii 2006 at 340.4m yen. Goldman Sachs initiated coverage this month with a "buy" rating despite the company's lofty gains this year.
It has left the likes of Canon, Honda and Sony in its wake.Įven with the rise in share price, Nintendo has a price/earnings ratio of less than 18 so analysts believe there is still an upside. Nintendo's market cap has risen to around 8.4 trillion yen, making the company second in value among Japanese giants behind Toyota. Investors love the company and its share price has more than tripled this year to a recent high of 64,800 yen.
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